Autoresponder mailing lists allow people to opt-in to your mailing list and receive a sequence of follow-up emails. Having a mailing list is important when using the Internet to generate leads, because people do not tend to return to a website once they leave it.
With brick and morter businesses, people are exposed to businesses each time they drive past it, but that is not possible with a website. Once people leave it they are gone and rarely do they return if they have not purchased something.
Having a a mailing list allows you to capture the email contact information from your visitors, so that you can follow-up with them. It takes an average of 5 to 7 exposures of an advertisement before a person will make a decision to buy. That’s why follow-up is so important.
Autoresponders allow you to automate that follow-up. Auto-responders work just like regular emails except you have the ability to setup a sequence of emails that get released at a time you designate.
People have to subscribe to the mailing list via an opt-in form placed on a website. Once subscribed, they begin receiving follow-up emails according to the schedule you have setup.
In addition to autoresponder messages, an auto responder mailing list service also allow you to send out email broadcasts. These are different from autoresponder messages in that it is a one-time email. Therefore, only people who are currently on your list will receive this email. Whereas autoresponder messages go out to everyone that opts in, both current and future subscribers.
Autoresponders usually cost about $20 per month. Aweber is an autoresponder I use and recommend, because in my experience, they have better deliverability rate, which is important because your ability to convert leads and generate revenue for you business will be directly related to how many people see and read your email communication.
An auto responder mailing list is a must have for anyone serious about striking up additional business using online marketing methods. They are inexpensive to acquire and they help to automate the task of following up with leads.